Business Intelligence Questionnaire
How your business got started
1- What made you decide to start this business?
Is there a specific reason why or a story behind it?
2 - Why did you decide to offer your main product/service?
What burning desire or need does it fulfill?
3 - What makes this service and products unique? Specifically, how is it better than any other option your prospect may have—including doing nothing at all?
People tend to do a lot of researches on the products and compare them with others. It is the differentiating factor that decides the business.
Objections – Why wouldn’t someone buy from you?
4 - Are there any drawbacks to your service or product?
5 - As a follow-up to the previous question, are there any common objections that come up during the sales process?
Eg: “The price is too high for me”
6 - What will a prospect lose if they don’t take action now?
This is important because more people are motivated by the potential loss of something to decide to have a potential gain.
Define Your Niche, Fears, Relief
7 - What are the target demographics of your niche?
Age, income level, gender, occupation, etc.—the more information the better.
8 - What are their top 3 fears related to your niche? In other words, what keeps them up at night?
Think of what your clients say frequently about the losses and gains. They may be looking irrational, but they happen frequently. For example, if you listen to the testimonials, you can see that many of them were bothered about the timely delivery.
9 - How does your Product address those fears?
How do you offer relief to the problem that your clients have? If you know the fears of your customers, you could make a better marketing message to address those fears specifically too.
10 - What sort of results do your clients see as a result of using your service?
11 - If you could wave a magic wand and give your clients an ideal result from using your service… what would it be?
12 - If you had 30 seconds to explain what you do and why it can help a prospect reach their goals, what would that look like? (AKA: Your elevator pitch.)
13 - Can you give us a list of your biggest competitors?
14 - What’s your current revenue per year? What’s your profit margin? What is your average lifetime customer value?
15 - What is your business website? Can you tell us more about your best selling products or services?
16 - What does your marketing funnel look like (if any)? What does your current marketing strategy look like?
17 - What have you tried that failed in the past? Why do you think it didn’t work?