Digital Marketing Questionnaire
Client Brief
Name
First
Last
Website
About the business (in brief)
Website Profile
What’s the current position of your Website?
Pick one
Happy with it
Need your help with making a few changes
Need your help with a major re-design/upgrade
What’s the main objective of your website?
(Select all that apply)
To sell products/services
To build a community
To provide customer service
To enrol members
To showcase information
Other
Which of these options (if you don’t have them already) would you like to consider for your web presence?
Blog
Community forum
ecommerce store
Photo / video gallery
Mobile viewing
Other
Branding
Do you have a logo that you are happy with (represents your business well)?
Happy with it
Need your help to improve it
Do you wish to make your marketing collaterals brand-consistent?
Banners
Brochures
eBook
Business Card
Other
Marketing
Who are your target audience?
Do you have a Unique Selling Proposition that differentiates you from competition?
Who are your closest competitors?
At the moment, are you driving any form of online marketing?
Yes
No
How do you track whether you have been reaching your target audience?
Have you planned a monthly/annual marketing budget?
Yes
No, I need advice on what’s appropriate for my business
How much is the monthly budget you plan?
Do you offer any giveaways to attract the target audience?
Discounts / vouchers
Free eBook
Free consultation
Other
How are you currently engaging with your clients and prospects? (reaching out to them and process of driving sales)
What’s your long-term objective from digital marketing?
Search Engine Optimization
When was the last time an SEO performance audit was performed on your website?
Was never done
Was done a while ago
Recently done
Do you believe your website is getting enough exposure on search engines?
Yes
No
I’m not sure. Will have to be assessed
What are the top 5 key words that you would like to be ranked high?
Content Marketing
Who of these have content types have to (or intend to) use for marketing
Text
Images
Infographic
Video
Other
How have you been building (or intend to build) the content?
I have an in-house content person
I buy them from writers/designers
Need your help to get started
Paid Marketing
Have you considered paid marketing? (such as PPC)
I’m running a campaign and I’m happy with it
I’m running a campaign, but need your help to optimize it
I want to consider PPC as part of the strategy
Not interested in PPC
Social Media Optimization
What’s your current leverage of social media?
No visibility on social media
Basic visibility. Looking to enhance it
Significant visibility
What’s your objective from Social Media presence?
Increase traffic to website
Brand awareness
Continual engagement and customer loyalty
Customer Service
Other
Which social platforms are you keen on leveraging the most?
Facebook
LinkedIn
Twitter
Google+
Pinterest
YouTube
Instagram
Other
Email Marketing
Have you been using email marketing?
Yes, significantly
Yes, but not a lot. I would like to improve it
No. I would like to get started
No. Not interested
Do you have a landing page and email marketing software setup?
Yes
No
