Digital Marketing Questionnaire
About the business (in brief)
What’s the current position of your Website?
Happy with it
Need your help with making a few changes
Need your help with a major re-design/upgrade
What’s the main objective of your website?
(Select all that apply)
To sell products/services
To build a community
To provide customer service
To enrol members
To showcase information
Which of these options (if you don’t have them already) would you like to consider for your web presence?
Photo / video gallery
Do you have a logo that you are happy with (represents your business well)?
Happy with it
Need your help to improve it
Do you wish to make your marketing collaterals brand-consistent?
Who are your target audience?
Do you have a Unique Selling Proposition that differentiates you from competition?
Who are your closest competitors?
At the moment, are you driving any form of online marketing?
How do you track whether you have been reaching your target audience?
Have you planned a monthly/annual marketing budget?
No, I need advice on what’s appropriate for my business
How much is the monthly budget you plan?
Do you offer any giveaways to attract the target audience?
Discounts / vouchers
How are you currently engaging with your clients and prospects? (reaching out to them and process of driving sales)
What’s your long-term objective from digital marketing?
Search Engine Optimization
When was the last time an SEO performance audit was performed on your website?
Was never done
Was done a while ago
Do you believe your website is getting enough exposure on search engines?
I’m not sure. Will have to be assessed
What are the top 5 key words that you would like to be ranked high?
Who of these have content types have to (or intend to) use for marketing
How have you been building (or intend to build) the content?
I have an in-house content person
I buy them from writers/designers
Need your help to get started
Have you considered paid marketing? (such as PPC)
I’m running a campaign and I’m happy with it
I’m running a campaign, but need your help to optimize it
I want to consider PPC as part of the strategy
Not interested in PPC
Social Media Optimization
What’s your current leverage of social media?
No visibility on social media
Basic visibility. Looking to enhance it
What’s your objective from Social Media presence?
Increase traffic to website
Continual engagement and customer loyalty
Which social platforms are you keen on leveraging the most?
Have you been using email marketing?
Yes, but not a lot. I would like to improve it
No. I would like to get started
No. Not interested
Do you have a landing page and email marketing software setup?