(If you have have one already)

Please specify your target area. Eg: Anchorage OR 50 miles around Anchorage OR Alaska state in full etc.

Please describe the nature of audience you are looking at. You may specify age, gender, behaviour, interests, occupation etc.

Please specify your market niche, like e-commerce, B2B, B2C, blog, general information, medical etc.

Specify the product or service that you want to focus on and promote through the PPC campaign. If you want to focus on multiple products / services, mention them all.

Is the product or service that you want to focus a seasonal one? If so, please prvide details.

Please specify the schedule of the campaign - when you want to start and when to stop.

What budget are you planning to allocate for this campaign on a monthly basis?

(E.g. To buy something, To sign up for something, To enquire about something, etc)

Please suggest base keywords that your clients may use to search in Google. Please provide all the descriptive terms that will describe your product or service. Example: Men's v-neck cotton t-shirts.

Please mention 2 or more competitor website links so that we can analyse competition and market.